Inspiring change.
From art to impact.

Beyond Skin Cancer Australia

Slavery wasn’t a crisis for British and American elites until abolitionism turned it into one. Racial discrimination wasn’t a crisis until the civil rights movement turned it into one. Sex discrimination wasn’t a crisis until feminism turned it into one. Apartheid wasn’t a crisis until the anti-apartheid movement turned it into one.

Skin cancer is Australia’s national crisis.

This year, it is estimated that the number of new cancer cases in Australia will surpass 145,000. The most disadvantaged Australians are 37 per cent more likely to die from their cancer and this is even more pronounced for First Nation Australians. Skin cancer in Australia claims the lives of over 2,000 Australians every year. Yet, this is an almost entirely preventable disease.

In pursuit of drastically decreasing the annual mortality rate from 2,000 deaths, Beyond Skin Cancer is a bold and innovative initiative from Summit Communication Group, in association with Biography Films, that combines the power of film with an immersive event experience for leaders of the beauty and skincare industry.

Changing the world through film is possible.

Documentaries that were once relegated to the fringes of arthouse cinema are being talked about with the same fervor as the latest movies to hit the multiplex. From gun control to environmental concerns, the impact of film goes beyond mere entertainment.

This feature-length film aims to reach the widest audience of Australians with enough provocation and emotional depth to make permanent skin cancer prevention in Australia not just possible, but probably.

Our Film Within a Film sponsorship offer win-win leverage opportunities, ranging from Executive Producer credit and corporate product placement to advocate packages.

Be first to receive Film Within a Film sponsorship information:

Beyond Skin Cancer

Sustainable Beauty: The business of skin symposium

The film will be premiered in Sydney at a gala ball which will take on the theme of ‘Sustainable Beauty’ – setting the stage for life beyond skin cancer in Australia.

Over 300 exclusive guests will enjoy a champagne reception, the opportunity to donate to our fundraising tree in return for brilliant prizes, a three-course meal and notable speakers. Guests will also have the opportunity to bid for money can’t buy prizes in our live and silent auctions.

Limited sponsorships are available for visionary businesses determined to lead this movement and mobilise those on the frontline of skin cancer prevention.

Register your interest. Enquiries are in confidence:

Sponsorship Opportunities

From art to impact, Beyond Skin Cancer is designed to cut through the smokescreen of culture to deeply resonate with the widest audience of Australians to inspire lasting change.

Film Sponsorship

Unlock your brand’s opportunity to build relevance and deep relationships with Australians at scale. These by-invitation Film Within a Film sponsorships are reserved for tomorrow’s leaders of skin cancer prevention Australia.

Event Sponsorship

This exclusive gala ball brings together remarkable stories from leaders of the beauty and skincare industry. If you need to reach this highly targeted demographic in a rich, relaxed and experiential atmosphere, these limited sponsorships are worth exploring.

Integrated Sponsorships

We work with naming-rights and major sponsor to create win-win partnerships that integrate both the film and event for maximum consumer reach and relevance, while activating a highly targeted business community of advocates.

Small Business Advocacy

Well-placed sponsorships to narrowcast and connect with an audience of Dermatologists, Surgeons, Clinicians, Consumer Brands, and Serious Cancer Survivors. Contact us today to discover how our small business sponsorship investments can help reach your goals.

Beyond Skin Cancer

The Short Film

The statistics aren’t good. 2 out of 3 Australians will get skin cancer before the age of 70. Beyond Skin Cancer is a film and event initiative aimed at having a national impact.

This is the trailer for a 6-minute short film “The Fight Against Skin Cancer” that offers a proof of concept for the substance of the feature-length documentary. 

In this film, produced in collaboration with the team at Quayside Specialists, we interviewed; the Dermatologists who first identify and diagnose those affected, as well as the Dermatologist Surgeons who remove deadly melanomas through Mohs surgeons, and the Plastic Surgeons who work reduce the suicide rate left by bigger than anticipated disfigurements, so these brave people may get on with their lives.

Join us in the fight against skin cancer in Australia. Enquire to discuss your specific marketing and sponsorship objectives and how we might tailor a proposal for you.

Frequently Asked Questions

Australia is unfortunately the world leader in cancer rates, at 468 people per 100,000. And of the 100 cancer diseases that are characterised by abnormal cell growth, skin cancer is still our country’s most prevalent cancer crisis.

In 2020 it is estimated that the number of new cancer cases in Australia will surpass 145,000. The most disadvantaged Australians are 37 per cent more likely to die from their cancer than the most advantaged and this is even more pronounced for First Nation Australians. Over 13,000 melanomas and a staggering 750,000 SCC and BCC skin cancers are identified in Australians every year. Next time you do a task at work – something that takes just an hour – 301 cancers will have surgically cut off people in that same period of time.

The cost burden to the health system is $904 million per annum. In 2017 biopsies alone cost Medicare $43.5 million. The human devastation is that 2,000 Australians consistently die from skin cancer in Australia every year. But the real tragedy of this crisis, is that skin cancer, is almost an entirely preventable disease.

Successful prevention would not only reduce the personal, family and community damage of skin cancer, it can lead to better use of health system resources, produce a healthier workforce, and increase economic performance and productivity. The World Health Organization (WHO) defines prevention as “approaches and activities aimed at reducing the likelihood that a disease or disorder will affect an individual, interrupting or slowing the progress of the disorder or reducing disability”.

Despite the past success of national awareness campaigns, in particular the Cancer Council’s 1980s advertising, and its SunSmart programmes, there has disturbingly been no federal government funding for skin prevention since 2007. Seen correctly, 30,000 Australian lives later.

It’s useful to identify the groundwork that’s been placed for skin cancer awareness and prevention until now.

Cancer Council Australia, a nonprofit founded in 1961, is the leading cancer charity and the only charity that works across every aspect of every cancer including research, prevention and support. Its stated vision is ‘a cancer free future’ and in their federation made the first major step in skin cancer awareness and prevention.

In 1981 Cancer Council’s launch of the iconic Slip-Slop-Slap television ad campaign, which encouraged Australians to slip on a shirt, slop on some sunscreen and slap on a hat. David Hill, former CEO of Cancer Council Victoria (2002 – 2011), cites the universal demographic appeal of this campaign and its national reach through mass media as being truly transformative in raising the public awareness of the danger of skin cancer. Heather Walker, CEO at SunSmart, suggests that the groundwork undertaken in the 1980’s has contributed to today’s reduced melanoma rates in the under 40 age group.

The campaign was extended to include Seek shade and Slide on sunglasses, the campaign went on to become a feature of the Australian summer, forming a strong foundation for Cancer Council’s cost-effective SunSmart programs that have followed since.

From the very beginning, Cancer Council placed a strong emphasis on young people to establish healthy sun behaviours, protecting them from skin cancer as they grew up. Its SunSmart Schools and Early Childhood program, which today protects over 2 million Australian children across the country by encouraging them to protect themselves against the sun in the playground.

In 2008 it was recognised that Australian adolescents were not absorbing the SunSmart message with the same enthusiasm. Research revealed that 48% adolescents continued to favour a suntan, with more females attempting to tan than males. On average, 20% adolescents were still getting sunburnt on summer weekends. The Dark Side of Tanning campaign was developed by the Cancer Institute NSW and ran for three summers, starting in 2009/2010. The campaign was harder edged than the family-friendly nature of Slip-Slap-Slop. It challenged the belief that a tan is healthy and prompts adolescents to reconsider their use of sun protection. It demonstrated the dangers of tanning and shows how exposure to ultraviolet (UV) radiation from the sun can cause melanoma, the deadliest form of skin cancer.

Then, a young woman named Clare Oliver used the last weeks of her life to raise media awareness, after developing advanced melanoma from her own use of solariums, Clare bravely shared her story from her hospital bed, asking people to “choose life, choose to be fair” – a message that eventually impacted commercial solarium attitudes in Australia and around the world. It was estimated that 2,000 cancers per year were caused by solariums, resulting in 43 deaths consequently. This provoked a nationwide ban on commercial solariums in Australia in 2015.

These milestones represent the major steps in helping to reduce skin cancer rates in Australia and shift cultural preference in individuals towards a tan. Progress has been being made, but more still needs to be done.

There’s a great hunger among people to permanently eradicate skin cancer, you can feel it. This is no wonder when you consider that 2 out of 3 Australians will get a skin cancer in their lifetime.

If our government can’t be relied upon to save lives, it’s time for a novel approach, spearheaded by visionary business leaders, to catalyse serious societal change and benefit from the reward of this effort.

In pursuit of drastically decreasing the annual mortality rate from 2,000 deaths, Beyond Skin Cancer is a bold and innovative initiative from Summit Communication Group, in association with Biography Films, that combines the power of film with an immersive event experience for leaders of the beauty and skincare industry.

While the film is intended for global distribution with an audience exposure into the millions, its narrative is focused on homegrown stories necessary to shift attitudes here in Australia.

Our filmmaking team are liberated to divorce the stated purpose from the role of making a provocative film, whose past peers include: An Inconvenient Truth (on Climate Change), The Social Dilemma (on Social Media), Food Inc (on Food Capitalism), and Waiting For Superman (on the US Public School System).

Our Film Within a Film sponsorship offer win-win leverage opportunities, ranging from Executive Producer credit and corporate product placement to advocate packages.

The event actively mobilising leaders of the skincare industry for commerce beyond cancer. The gala ball will take on the theme of ‘Sustainable Beauty’.

300 guests will enjoy a champagne reception, the opportunity to donate to our fundraising tree in return for brilliant prizes, a three-course meal and notable speakers. Guests will also have the opportunity to bid for money can’t buy prizes in our live and silent auctions.

Limited sponsorships are available for visionary businesses determined to lead this movement and mobilise those on the frontline of skin cancer prevention.

Building communities

Grassroots co-branded marketing and merchandising during the film’s impact launch to maximise engagement; ensuring target markets are optimally served and individuals are nurtured, so the foundation is established for enduring brand relevance.

Changing structures

Whether target consumer demographics or affiliate business partners, our remit is to directly influence policy makers, medical specialists, skin-related brands and retailers to change the cultural context where much of the problem is embedded

Film and event production cost is $1.6 million, to deliver the global platform streaming standard. The budget also includes the PR, communications and marketing to exclusively launch the film in Sydney through the event.

At Summit, we are committed to creating and leveraging win-win partnerships with industry leaders. We have a number of opportunities ranging from film producer and product placement to event sponsorship packages.

Join the fight against skin cancer.

Enquire to discuss your specific marketing and sponsorship objectives and how we might tailor a proposal for you.