How We Work.
Our PR and Marketing Problem Services
Change the narrative.
Change is all around us. Yet, more change is desperately needed.
People, brands, organisations and society face complex challenges at an accelerated velocity, with a vanishingly thin margin for error. Experience matters, as it offers deep intuition, refined over years, to help with accurate anticipation for your journey ahead.
Two ears, two eyes, one mouth. We listen and look twice as much as we speak. Insight into you and your unique situation equip us before an expert PR, communications and marketing perspective is applied.
Navigating the media landscape requires agility and expertise. Couple this with passion. We help you calibrate your aim, distinguish threats and opportunities, and address them with clarity and confidence.
Three modes to work together.
The challenge gets voiced. The agenda is set. Clients come to us to solve problems with our PR and marketing problems services.
Some clients approach us to prevent a crisis, others want to maximise an opportunity. Whether proactive or reactive, the work we do nurtures growth, preserves reputation, or portrays the brand to drive word of mouth exposure. Long term, it helps you with all three.
The upshot?
Nurture
Connect with clients at scale to transform your business into a trusted brand
Preserve
Reputation risk management protects the goodwill your business has earned, prevents crisis or manages one
Portray
Principle-led PR and marketing to grow your platform, strategically positions your leaders and maximise outcomes
Our Process.
We work with a precise focus to clarify what’s at the core of your PR and marketing problems, provide advice services or map a series of actions to solve them. Integrated. Strategic. Measurable. Once a feedback loop exists, we refine communication tactics and move on opportunity.
Identify
We build a knowledge inventory from diligent discovery. Learnings relating to vision, values, positioning, strategy and objectives are synthetised from interviews with key stakeholders. From the bottom up, we review existing research, insights, programmes, current PR, communications, customer groups, key messaging and evaluate positioning of your products and services.
Strategic Schematic
Designed in collaboration with you. A Strategy Schematic sets out the path ahead. It clarifies your strategy in pursuit of a defined goal and reduces the long-range view into short-term actions. We provide you with optics for measurement, contingency paths, and priority of PR, communication and marketing tactics.
Deployment
This phase is bespoke to each client’s individual need. Your communication roll-out is of equal importance to its underlying strategy. We execute, measure and refine (if required) to achieve for you best-in-class implementation – or mentor yours.
Advancement
After internal and external launch, advanced optics deliver an objective insight on potential brand champions, new opportunities and suggest which improvements need to be made. We work together with you to continually refine results, ensuring your PR and marketing advances with time.
Principle-led.
We strive to have a meaningful impact for our clients’ benefit. This is the foundation of trust on which our long-term relationships can be developed. Our experience validates that if we exceed clients’ expectations, our own success will follow.
Our goal is to provide superior platform growth, critical issues management and public relations to visionary businesses, nonprofits and brands.
Engagement Models
By Project
We can discreetly help prevent a crisis, manage a critical issue or act on a specific opportunity with a substantive project.
By Retainer
We offer priority access to our entire PR and marketing resource normally to clients who have a working relationship with us for 2 years or longer. We work to produce innovative strategy and continual communication tactics toward your goals.
By Counsel
Urgent reputational matters require strategic counsel and a skilled communicator, full time or part time, as an extension of your in-house team or spokespeople.
On Demand
We provide expert advice, as you need it. This casual hourly-rate engagement gives the flexibility for us to start or stop work at any time. It’s useful for media training, specific tactics, hiring staff, litigation communications, or crisis counsel.
You talk. We listen.
Seeking advice? Find out if we can help
Industry experience across many sectors